Simplify &
Start it up
You have an idea but don't know or not sure how to build digital business and product?
rubiks cube spinning
My process simplified
I help you define jobs-to-be-done, then find and provide right people so that your idea go to production
Questionnaire
Set of questions to gain holistic perspective on the idea, summarised in one page brief.
1
Discovery meeting
Zoom call to go into details, clarify and specify needs and jobs-to-be-done, be prepared to hear hard NO
2
Workshop
Introduce appropriate team, establish relation, get action points, prepare fast track to start it up
3
Account bridging
Have local account manager to bridge communication and ensure transparency
4
Make the firs step
Questionnaire
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Not sure how to turn your idea into software?
Analyse, simplify, no-bullshit, step by step.
Questionnaire
Not so short list of questions that provides basic information to create holistic view of your idea, and used to send back personalised brief based on my experience. Questionary needs patience and focus since it covers various topics about your idea or need.
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Product-fit, market-fit, tech-fit
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Necessary resources availability
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Free
man filling the questionnaire
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Discovery meeting
Deep dive into specifics based on the brief during an hour or two long Zoom meeting. Main goal is to in-person evaluate idea and clarify needs, so that right professionals can be contacted. If idea is not aligned with me or I think you will toss money away, you will get NO.
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Deep dive into details
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You could get hard NO
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Free
Workshop
A series of meetings within two weeks timeframe with professionals, in order to create action plan and roadmap for fast track development. More important, this is time when relation and trust between customer and service provider is established, and possibly first red flags are detected.
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Exit with simplified plan
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Get a feel for what people are like
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Fixed price
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bridge over river
Account bridging
Have a trustee that bridges you and service providers in communication and transparency. Instead remote monitoring of your account, use local professionals as right hand. Handle issues in communication, deadlines, progress, payments, team(s) augmentations, and more. You are not paying anything beside services providers.
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Secure your interests locally
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Removes impediments, ensures transparency
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Red alert when to cut risks
Previous experience in high-impact software
I have worked in IT outsourcing companies, from startups to enterprise clients, from technical to leadership roles, in various, various, business domains
Core system that never sleeps
Web app and mobile apps for million of active users, highly scalable and distributed backend for billions of events. Making a highly configurable, regulatory demanding, and low latency system.
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Product management, development, leadership
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€70M ARR system
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Successful, works as a charm
software room
AI ready Data Lakehouse
GBs of daily heterogeneous data from various data sources, storing them in a scalable and cost-effective way, with easy and performant data access for diverse teams and roles. Performance data science and analytics with feature store, quick experiments, and easy apply AI algorithms.
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Date engineering and analytics
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Data science and AI product ideation
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Successful, data still grows
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35+ 2-week workshops
Critical thinking, product and technical recommendation, business plan and models synchronisation with development, in order to design solutions that meet needs and expectations. Various domains, businesses, and ideas.
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Data strategy for startups and small businesses
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Machine learning and AI adoption
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Applications ideation, development and lunch
workshop about digital product
Energy efficient buildings
Add-on application for automatic control of energy efficiency in commercial properties, that serves as a central system for controlling, forecasting, predicting, and spotting anomalies. In simulations decreased consumption up to 35% of energy.
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Factories and commercial buildings
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Replacing manual settings
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Failed due to integration points with big brands hardware
factory building in green
Optimise EV charging

Optimisation algorithm as add-on to energy consumption tracking hardware in a household. Algorithm decreased energy costs by 15% in simulation, and it varied from household to household in production.
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Research, simulation, implementation
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Series B startup
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Stopped due to war in EE
ev charging at home
Patients engagement
Web and mobile apps to manage a large volume of patient communications, and to increase their engagement in information sharing, while navigating complex healthcare privacy and security regulations.
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Applications for stuff and patients
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Series A startup
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Still in development
old man uses medical app
Who am I?
I worked for others, now I work for myself.
After years in IT outsourcing and running various roles and projects, I started couple of my own businesses. This gives me better perspective on:
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What is important and priorities
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How to handle the cost and risks
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How to balance must-haves and wishes
Visit my website to learn more about me, and read my story.
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Words of my ex-CEO
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He was instrumental in leading a strategically important project for our key customers, and delivered high-quality results on time and within budget. He also improved the project's transparency and reporting.
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He took on the responsibility of conducting workshops with potential clients, where he applied his data science background and analytical thinking to design solutions that met their needs and expectations.
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He worked closely with me on developing and executing marketing and sales strategies for our company. He helped us identify and target new markets and verticals, strategize on campaigns, and created plans of execution.
FAQs
Some information are not clear enough, these are the most usual perplexities.
Why would I start working with you?
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I am pain in the ass. But!, will ask you so many questions you always wanted answered, that you gently swept under the carpet. You only loose some of your time, however, you will at least get confirmation that you have all answers.

How is that you say NO, but you work as a service?
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I am in that stage of my life where it is not important to me to accept as much work as possible, but to select what is meaningful.

Why workshop is paid?
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Two main reasons: 1 - it shows that you are serious about job-to-be-done; 2 - I will use it to include and pay other professionals in the workshop.

How that I am not paying anything beside services providers?
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My model works as a bridge between you and service providers, therefore I take a fee from service providers (like I am included into price). If I cannot influence both sides (service providers and you as a client) to have simple and meaningful work, communication, and transparency, you will get red alert to cut it. Therefore, we all loose.

Who are professionals that you are mentioning all the time?
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I worked with many professionals over the years, and now many of them have their own IT companies. These are people that I worked with, been in the trenches with, and know what to expect from them. Mostly, these are small digital product development companies, that love interesting products and projects, and not looking for enterprise projects for big teams.  

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