Simple Startup - Questionnaire to reexamine your idea, product, or business

You

Describe your business or idea in following form:
[COMPANY NAME] launches [WHAT, eg. SERVICE | TECHNOLOGY | TOOL] to enable [CUSTOMER SEGMENT] to [BENEFIT | SUCCEED IN | ACHIEVE].

What is your background, what have you done before this?

How did you get an idea for business and what is your motivation for doing it? (Money and fame are as good answers as any other.)

How does your business or idea scale?

What are the top 3 problems at the moment for business or idea to grow?

What are current or projected sources of revenue and fixed expanses in 4 quarters?

If you can choose only one KPI to track, which would it be?

Describe your unfair advantage (it’s alright not to have it or not to be that great) and resources needed to copy or buy it.

Customers

What are the characteristics of your audience, early adopters, and-or customers that you are talking to and selling to (or you plan to)?

What are top 3 problems that you solve for your customers which are confirmed during user research (mention size of sample for user research)?

How are these problems solved today, what are the alternatives?

What is stopping your customers to solve their problems?

How are the customers learning about, and then interacting with the your product? Or how they will?

Describe single stereotypical customers who uses your product/service, context in which he is using or will use your product/service, and what is your hypothesis about alignment of his needs with your business or idea?

What is your favourite quote by your customer, or imagine one that you will like to get (realistic)?

Why will your customers have bad experience?

Market

How did you estimate your TAM and decide that this is the right time?

Which methods are you using to build and grow your audience?

How did you get, or will get, this product to market and how do you acquire customers?

How should your top 3 KPIs behave through months to have minimal business satisfaction?

What are the good and bad stuff of your top 2 competitors?

How do you, or plan to, define and measure success?

Which channels of communication to your audience and customers will you use?

What is simplified message to your customers?ff of your top 2 competitors?

Product

Describe the product in the most basic terms.

Describe what a customer has to do to start using the product/service.

Describe how product/service works from the customer’s perspective.

What is technology behind product/service or what is envisioned?

Describe the team working on the product’s/service’s technology and product-market placement (roles, size, duties)?

What do you offer (or will offer) that turns audience from bystanders to paid customers?

What is simple concept that helps your customers to easily understand what value your product offers?

Describe your solutions and how your product solves listed top 3 customers’ problems.

Contact

Name

Email Address

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